Netflix Adopts New Anime Release Strategy to Address Viewer Concerns

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Netflix is revamping its anime release strategy to address criticisms and viewer concerns. Historically, the streaming giant released entire anime series outside of Japan in one batch, leading to frustrations among fans who either had to wait for months or resort to piracy. Recent changes in Netflix’s approach include acquiring the rights to popular anime titles like “Komi Can’t Communicate” and “Blue Period” for the late 2021 season. Unlike previous practices, these titles are released weekly, one week after airing in Japan, aiming to maintain viewer interest. Additionally, upcoming anime like “Tiger & Bunny 2” and “JoJo’s Bizarre Adventure: Stone Ocean” will follow a hybrid release model, with episodes initially released worldwide simultaneously. This shift suggests Netflix’s recognition of the potential in the anime genre and its commitment to addressing viewer concerns and piracy issues.

Sarah Mitchell

Sarah Mitchell

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