Disney Plus Shifts Focus: Star Wars and Marvel Content Bypass Theaters for Streaming Dominance

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Amid the ongoing pandemic, Disney Plus is adopting a new strategy by prioritizing streaming over theatrical releases for its Star Wars and Marvel franchises. With the success of “The Mandalorian,” Disney Plus is set to release five more Star Wars series and eight Marvel Originals. This shift is driven by the desire to retain profits within Disney rather than sharing them with traditional distributors. As Phase 4 of the Marvel Cinematic Universe unfolds, Disney aims to capitalize on the streaming platform’s success, influenced by the global pandemic’s impact on theatrical releases. The move also aligns with the financial success of “Mulan,” showcasing a blueprint for original Disney+ projects and emphasizing Disney’s control over content distribution. This strategic shift signifies a significant move toward Disney+ as the primary platform for Star Wars and Marvel content, altering the landscape of these blockbuster franchises.

Rachel Bennett

Rachel Bennett

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